Elizabeth Silzle

Tech Ops Leader | Product Management | Strategy & Systems Design

Professional Summary

Versatile and tech-savvy operations leader with 25 years of experience spanning technical project management, product strategy, systems design, and cross-functional leadership. Adept at translating complex technical requirements into streamlined user experiences. Demonstrated excellence in web technologies, stakeholder communication, process automation, and business operations. Passionate about building systems that empower both users and teams.

Featured Skills

Technical Project Management (Waterfall/Agile/Scrum)
Product Strategy & Roadmapping
Website Development Lifecycle
API Integration & Database Logic
UX Best Practices & QA Processes
Technical Documentation & Requirements Writing
Process Automation (Zapier, Asana AI)
Martech Tools (WordPress, HubSpot, Marketo, Softr)
Stakeholder Communication & Team Leadership
Data Analysis (Advanced Excel, Google Sheets, some tSQL)

Relevant Technical Experience

WHM Creative, Oakland, CA
Director of Technical Operations
January 2017 – Current

  • Mentored and led a team of 3 project managers; developed templates and systems for scalable project delivery.
  • Led cross-functional delivery for 25+ technical builds, including enterprise websites and landing pages.
  • Managed full product lifecycle from discovery through deployment: requirements gathering, roadmap planning, sprint planning, QA, and post-launch support.
  • Served as primary liaison with developers and clients, translating complex technical concepts and ensuring alignment between engineering, design, and business goals.
  • Defined and implemented QA protocols to ensure reliable, pixel-perfect rollouts for all technical builds.
  • Created and maintained robust technical documentation and process guidelines across tools such as Asana, Slack, Zapier, and Google Suite.
  • Automated 35+ manual workflows using Zapier, improving operational efficiency across project and engineering teams.
  • Architected team-wide processes in Asana, including resource allocation, sprint planning, and performance tracking via custom dashboards and AI rule-based automations.
  • Provided client support across a range of martech platforms (WordPress, HubSpot, Marketo, Softr, Canva).

Livie & Luca, LLC, Emeryville, CA
Director of Operations
July 2013 – May 2016

  • Managed ERP system (Blue Cherry Infinity) to complete EDI integration with 3PL, increasing order processing efficiency by 5x and reducing errors.
  • Oversaw onboarding and testing for EDI retail customers and streamlined order processing workflows.
  • Led Magento and B2B platform implementation; developed system rollout plans, test cases, and reports.

West Coast Novelty Corp, Alameda, CA
Senior Product Development Manager – Headwear
February 2008 – August 2012

  • Led $13.6M product line and team of 3 in full product lifecycle and operations.
  • Implemented tracking system increasing on-time product completion by 20%.
  • Improved digital asset management by co-developing art request portal.

Solutions Director & Project Manager – IT
January 2007 – February 2008

  • Partnered with leadership to optimize internal software systems; wrote modification specs and SQL scripts.
  • Spearheaded development of online order entry system that reduced manual data entry by 75%

Key Accounts Manager & Director of Order Management
June 2000 – January 2007

  • Collaborated on 2-year ERP implementation; cut inventory errors by 95%.
  • Managed technical troubleshooting, reporting, and day-to-day ERP operations.

Featured Projects

Click here.

Education

University of California, Berkeley
August 1996 – May 2000
Bachelor of Arts, Legal Studies | Graduated with Honors
Minor: English
Member of the inaugural Cal Women’s Rugby team (MVP – Forwards)