Elizabeth Silzle – Creative Ops

Business & Creative Operations Leader

Professional Summary

Strategic, systems-focused operations professional with 20+ years of experience in business ops, creative process development, project management, and resource operations—most recently within an agency environment. Adept at aligning creative processes with business goals, optimizing workflows, managing resourcing, and fostering high-performance team culture. Recognized for exceptional Asana mastery, operational foresight, and the ability to transform inefficiencies into scalable systems. A fast learner and natural collaborator who brings clarity, confidence, and calm to even the most complex cross-functional challenges.

Core Compentencies

Creative Operations & Strategy – Aligning creative workflows with business priorities, resourcing with intention, and guiding cross-functional collaboration

Workflow Optimization & Tooling – Architecting systems in Asana, Zapier, Slack, and Google Workspace to enable clarity, accountability, and creative velocity

Project & Resource Management – Hands-on execution of technical projects, while overseeing capacity, timelines, and team bandwidth

Team Leadership & Development – Coaching and supporting hybrid teams, encouraging autonomy, and modeling continuous learningData-Driven Decision Making – Using metrics to improve processes, allocate resources, and guide iterative improvements

Relevant Experience

WHM Creative, Oakland, CA
Technical Director of Operations, Resource Manager, PM Lead
January 2017 – Current

  • Led technical operations for a full-service creative agency, overseeing a team of 5+ PMs, designers, and producers
  • Established content organization and sharing protocols, naming conventions, and archiving processes for Google Drive after migrating all content from Box.
  • Designed and implemented a custom resourcing system in Asana—eliminating overbooking and improving employee satisfaction and productivity
  • Co-founded internal Asana strategy team to overhaul creative processes through org-wide surveys, interviews, and continuous iteration
  • Created agency-wide SOP repository in Asana and linked processes to client portfolios for seamless access and onboarding
  • Instituted project retrospectives and micro-learnings for real-time knowledge sharing and process refinement
  • Automated 20+ admin processes using Zapier, reducing manual labor and operational drag
  • Spearheaded the implementation of AI-generated status updates to scale project communication
  • Provided technical leadership on client accounts, including web builds, QA, and vendor communications

Livie & Luca, LLC, Emeryville, CA
Director of Operations
July 2013 – May 2016

  • Partnered with the CEO, CFO, and President to develop annual sales forecasts, production estimates, and estimated profit margins, facilitating an annual 30% revenue growth.
  • Managed and optimized Blue Cherry Infinity ERP system; completed full EDI integration with 3PL and e-commerce within six months, improving inventory accuracy and customer experience.
  • Reduced order processing staff from 3 to 1, resulting in a fivefold increase in processing speed and a tenfold increase in daily capacity. Increased same-day shipping from 10% to 75% and reduced out-of-stock orders to less than 1%.
  • Led technical projects, including Magento implementation and Threadvine B2B software integration, overseeing development and modifications.
  • Developed and implemented strategies for retail growth, including social media advertising and customer service improvements, leading to a 17% sales growth.
  • Analyzed financial and sales data to support growth planning, developed cash flow models, and created tools for data analysis.
  • Established order management guidelines, optimized seasonal allocations, and streamlined staffing processes through efficiency improvements and staff development initiatives.

West Coast Novelty Corp, Alameda, CA
Multiple Roles: Sr. Product Development Mgr, Solutions Director (IT), Key Accounts Manager
July 2000 – August 2012

  • Progressed through a series of roles spanning product development, IT project management, and account operations within a high-volume licensed merchandise company.
  • Led development projects totaling over $13M in annual sales and spearheaded ERP system upgrades that reduced inventory errors by 95%.
  • Served as the bridge between technical teams and business stakeholders—writing software specs, managing implementations, and training cross-functional teams.
  • Built the foundation of strong project execution, systems thinking, and creative-meets-operational leadership that shaped later agency success.

Featured Technical Projects

Click here.

Education

University of California, Berkeley
August 1996 – May 2000
Bachelor of Arts, Legal Studies | Graduated with Honors
Minor: English
Member of the inaugural Cal Women’s Rugby team (MVP – Forwards)